Pornography, if you believe the media theorists, have been leading the charge in innovation in media. It was the deciding factor between the VHS vs Beta war, the pioneer in creating anonymity on the Web and was one of the first successful business models on the Web. It comes to little wonder, then, that media watchers are looking to the porn industry in monetizing content that’s so easily shared. Or pirated, depending on your point of view.
To set a background at what the porn industry (damn, I’m going to get so much bot-spam for this post) is facing: A study by Envisional, on behalf of NBC Universal, revealed that pornography was the most shared content on BitTorrent at 35.8%, followed closely by movies at 35.2%. Read the rest of this entry »