John

Premiere Magazine taken off print, goes online only

In magazines on March 8, 2007 at 7:33 am

premiere.jpg

Gosh. Here’s another magazine that’s about to dump its print version and go fully online. This isn’t the first magazine to change its medium–FHM US and Elle Girl have both folded their print divisions to go fully online–but I’m still not fully convinced about ditching print media altogether. Unless there’s a feasible advertising model for the online magazine–a bane to every advertising agency considering using media in this manner is so misunderstood–I don’t think this is the way to find a bigger slice of the advertising pie. Taken from the New York Post:

March 5, 2007 — Hachette Filipacchi Media is shutting down the print edition of movie magazine Premiere.

The Post broke the news that the magazine was on the block on Feb. 5.

Yesterday, Hachette Filipacchi CEO Jack Kliger met with Editor-in-Chief Peter Herbst around 3 p.m. for what was said to be a meeting over the magazine’s latest cover. Instead, he got the bad news.

The company had conceded that it was “exploring strategic options” several weeks ago but was apparently unable to find a deep pocketed investor to keep the magazine afloat.

read more | digg story

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