2009–Where The Internet’s Money At, Yo.

In News, Online on January 6, 2008 at 4:06 pm


(Pic from Garon419)

So it’s been a rough week for me–got into a small accident on Friday, so that meant more cash splashed out unnecessarily on top of the Christmas spree. And Everton got knocked out by Oldham, which, in the big picture of the Universe and Life, won’t matter much, but sure as hell didn’t help my spirits. At least this little story in The Guardian perked me up a little:

According to Group M, the combined media planning and buying operation, has predicted that “the UK internet ad spend will overtake TV, which has been the leading advertising medium for half a century, in 2009.” More than that, they also predict that Sweden (that’s home of the Pirate’s Bay, Arrrrrrrr) will take the lead this year in becoming the first country to see advertisers spend more on the internet than on TV ads. Damn, those Swedes are cool.

Fantastic! Well, I know that the Brits and are thousands of miles away, but it’s a good sign of things to come. Of course, we won’t see anything like this in this country over the next 5 years, if ever. But nevertheless, the wave will come here soon enough. I just hope I’m able to catch it. This, from the Guardian:

Group M forecasts that the UK will be on the brink of passing the milestone at the end of 2008, when the internet will account for 24.8% of UK media spend, just behind the 26% share held by the TV ad sector, according to Group M.

After that, UK internet ad spend will need to grow just another 6% year on year to overtake TV in 2009.

Group M predicts that UK internet revenue is likely to climb by 30.8% this year, to £3.4bn, compared with just 1% year-on-year growth in TV ad spend to around £3.56bn.

In the meantime, to keep you dreaming of all that moolah, here’s a video showing what $207million looks like–which, for geeky trivia’s sake, is what Google’s net profits are in 19 days (they earn $11m per day). Ah, what a time to be a dreamer.

  1. Don’t wait till 2009. It has to be this year. Get an idea, grab a VC or not, buy a domain and just run with it. Easy. =)

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