John

Only In America: 11-Year-Olds Getting Bikini Waxed? Creepy.

In News on April 5, 2008 at 5:02 pm

(Pic From The Sun)

Picked this rather disturbing feature article from Phillymag about the rising trend of ‘tweens going for a variety of luxury spa treatments, including manicures, pedicures, eyebrow plucking and bikini waxing. And no, I don’t see the point of pre-pubescent girls getting bikini waxed either, and more puzzling is that it’s their mothers who are encouraging their daughters to go get ’em.

It’s a disturbing, but fair commentary on how these young girls are getting sexualised before their age. What next? Boob jobs and liposuction at 13? Yeesh. Such are the societal problems of the rich. America is just going nuts.

From Phillymag:

Over the past few years, we’ve seen a tidal wave of this rising luxury-class culture — you’ve seen it in these pages, manifested in reports of $80,000 “push presents,” lavish condo buildings sprouting up like beanstalks, and weekends spent stockpiling couture with on-call personal ­shoppers.

But just when we thought this consumerist takeover couldn’t get any worse, here comes the trend’s newest tributary: The kids of the pampered are being taken along for the ride, without a backward glance at the childhood left behind.

There you have it — the new norm for young, privileged, growing girls. It’s not just designer clothes, luxury cars, and the best-of-the-best in schools, lessons and tutors: It’s narcissism, and it’s inherited from — no, encouraged by — Mom.

Mom, who not only lifts, tans and waxes herself into oblivion, but who has now turned her attentions to her daughter, hauling her from spa to spa before the school pictures, the big dance, or, well, just because — for facial after blowout after wax.

After a handful of appointments, the transformation from little girl to prepubescent supermodel is complete, thanks to beauty treatments that not long ago were reserved for big girls — with little consideration that the same beauty treatments meant to fix “imperfections” will probably screw the kids up down the road.

Lauren Albert, spa director at Rescue Rittenhouse Spa, says mothers frequently bring in their daughters between the ages of 10 and 14 for various waxes, nail services and facials; she’s booked more than one Sweet Sixteen spa extravaganza.

Some moms even present their naked-faced ’tweens to Nives Riddle, Rescue’s award-winning and Vogue photo-shooting makeup artist, for early lessons in makeup application — you know, lest they learn the tricks of eyeliner by haphazardly painting it on Elvira-style a few times.

Moms are also setting up pre-bat mitzvah spa treatment series for their daughters. “It’s not just to get them ready for their big party,” says Albert. “It’s like, ‘Okay, you’re becoming a woman now, here are the things you’ll need to do as a woman.’”

Except, of course, they’re not women.

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