John

Porn Industry Going Soft?

In News on April 21, 2008 at 6:52 am

Ah, good ol’ Porn. The Driver of Innovation. The Decider of Formats. The Recession-Proof Industry. You’d think that as more people get depressed from an economic downturn, they’d turn to some sort of comfort, but from the looks of things this year, there is no (*ahem*) hard and fast rule anymore guaranteeing the safety of the industry.

“The porn business has suddenly gone flaccid,” declared Variety last Friday, stating that DVD porn is down between 10% and 30%, depending on which sub-genre you’re looking at. As an aside, there’s another interesting trend picking up that could spell trouble for the industry: Online porn.

Like other old media industries, it seems that porn too could be very well affected with the rise of the internets. Though online porn has web hits to boast, the revenue generated is nowhere near as lucrative compared to the figures garnered from traditional methods. This sounds like a familiar problem.

There’s a lot more to glean from the article, which you can find here. Below’s an extract:

Economists are citing some dire portents of a recession these days, but they’ve missed one indicator I find especially disturbing: The porn business has suddenly gone flaccid.

The drop in porn rentals and sales is worrisome on several fronts: Till now, porn has been a recession-proof business. Further, with the country already in a dispirited mood, the fact that porn has gone limp may indicate a true plunge in consumer confidence.

DVD porn is down between 10% and 30%, depending on which nook and cranny of the business you scrutinize.

[…] Veterans of the porn trade are edgy about the downturn. A generation ago, they recall, when authorities cracked down on “Deep Throat” and closed many of the porn palaces, the country promptly fell into a serious recession. Economists attributed this setback to the ups and downs of energy prices, but porn analysts insist other sorts of fluctuations play a more urgent role in consumer confidence.

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