Introducing: Tongue in Chic

In Online on April 24, 2008 at 6:26 am

I’ve been wondering when Joyce’s shopping project was going to launch, and up comes the invitation to join in the group “Tongue in Chic”, which led me to their spanking new site. Even though I’m a non-shopper (my wardrobe consists of 12 shirts, 2 pairs of jeans, and the many corporate sponsored t-shirts from press events), I’m quite impressed with what Tongue In Chic is doing by tapping into the community’s knowledge of what’s going on in town.

It’s not a new idea, but it’s something KL needs-a one-stop site where shopaholics can go to and find out where the sales are happening, the best places to shop, upcoming shopping events, etc. All that information is currently scattered among the thousands of blogs, and hopefully, Tongue in Chic will grow to be the aggregator of that information.

Congrats Joyce, Adrian, and the rest of the Freeform peeps. Looking forward to see how it progresses.

To give you a better idea on what it is, here’s Joyce to explain it to ya:


Did that word just make you tingle or your ears perk up? If it did than you know you’re in the right hands in terms of this site. No, we’re not about sales (though it’s included too).

We’re about being fashion addicts. Eyes always a-scouting for treasures as we’re walking past a store. Inability to possess self-control when prices are slashed. Making annual pilgrimages to Bangkok for cheap vintage finds, Singapore for their legendary sales and Hong Kong to rape their stores.

With such considerable amount of time (and money) spent on appeasing our inexplainable desire to shop and style constantly, people started asking us where, what and how much. We knew some of the answers, but not all!

Oh, and they’ve got a Twitter feed as well–Brilliant! I can imagine someone twitting from a mobile saying “Major warehouse sale at Topshop. Come now!”


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