John

Gaff Of The Day: The OGC Logo

In News on April 25, 2008 at 4:42 am

Spend $30,000 on a new logo design, unveil it in a grand fashion, and all it takes is one guy to flip the logo sideways to, erm, cock it up.

From The Telegraph:

The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.

According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.

Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC – and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

Geddit?

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  1. LOL, maybe it was the dude who designed the Al-Rajhi Bank logo.

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