Microsoft To Buy Facebook And Yahoo!? Now There’s A Plan For A Showdown With Google

In News on May 21, 2008 at 3:50 pm

An interesting post came up on Robert Scoble’s blog yesterday (decided to follow his twitter feed for some reason and found the link there), and he made an interesting prediction about Microsoft’s next move into challenging Google for the search Ad dollars.

In it, Scoble argues that Facebook’s event listings, or whatever data is available within Facebook is closed to Google–the bots can’t get into them, making it a closed system. If Microsoft acquires Yahoo! and Facebook, Yahoo! would obviously have one advantage Google doesn’t: the ability to troll the tonnes of data available within Facebook. It makes for an interesting standoff that would see “Facebook and Microsoft vs. the open public Web.”

Here’s an excerpt from his post:

Now Microsoft/Yahoo search will have access to HUGE SWATHS of Internet info that Google will NOT have access to.

Data and social graph portability is dead on arrival.

Microsoft just bought itself a search strategy that sure looks like a winner to me.

If all this is true there is no way in hell that Facebook will open up now.

It’s Facebook and Microsoft vs. the open public Web.

Can the open public Web fight back? Yes. It’s called FriendFeed. Notice that FriendFeed replaces almost all of Facebook’s killer features with open ones that are open to Google’s search.

So, now, do you see why I’m so interested in FriendFeed? It’s our only hope to compete with Microsoft’s new “buy enough and keep it closed” search strategy.

Don’t think this matters? It sure does. Relevancy on Yahoo search will go through the roof when it has access to Facebook data and Google doesn’t. People will see that Yahoo has people search (something I’ve asked Google for for years) and Google doesn’t. That’ll turn the tide in advertising, and all that.

Brilliant move, if this all comes true.

I’ve SMS’d Mark Zuckerberg and asked him if he’s selling. I doubt he’ll answer. I hope he holds out for more than $20 billion. He just might get it.


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