John

Archive for December 3rd, 2008|Daily archive page

Malaysian Adex To Hold Up In 2009

In News, Online on December 3, 2008 at 2:30 pm

1110956_pencils

(Pix from sxc.hu)

There’s always some difficulty in relating the Advertising Expenditure (Adex) that are collapsing in the US and UK to the Malaysian market. In the print industry over there, every other day spells another dip in revenue for major papers, with even more disastrous news expected in 2009.

In Malaysia, however, there’s a different outlook for the 2009 Adex–and one that the print industry would be happy to learn. I was hearing this from this gem of a podcast produced by BFM 89.9, where the host interviewed Andrea Douglas and Sarah Liew of Nielsen Media. As predicted by the Economist, the advertising market in general was expected to rise in 2008 due to the major sporting events, but “some ad-men expect the knife to cut most deeply in 2009.” 

According to Andrea Douglas, the Executive Director of Nielsen Media, the Malaysian Adex of 2008 is expected to come up to about RM6 billion, about 11% more than 2007. “Next year, however, is a little bit of an unknown,” she says. “What’s happening now is that there’s been a decline in advertising growth, but it’s more in the developed markets, and there, they’re in static or negative growth.” Read the rest of this entry »

Transplanting The Magazine To The Web

In magazines, Online on December 3, 2008 at 8:50 am

sleepingcomputer.jpgLast week’s big news was the announcement that starting Feb 2009, PC Magazine will go 100% digital, according to its Editor-in-Chief, Lance Ulanoff. Usually, the announcement of going 100% digital usually spells the death knell of any publication, but the move has been seen as taking a step forward.

“While we are energized by the endless possibilities of the digital format,” Lance Ulanoff writes, “I assure you that the decision to stop producing a hard-bound copy was not an easy one. But the reality is that the ever-growing expense of print and delivery was turning the creation of a physical product into an untenable business proposition.”

By going 100% digital, PC Mag will be publishing a regular format of a “magazine” as we know it, except that it won’t be printed on paper, but distributed electronically via Zinio, a digital magazine subscription service. You can try out a free issue of December’s PC Mag issue on Zinio here.

This is where things get a little testy for me. I was never a fan of transplanting the magazine experience directly onto the web; it comes from the same thinking that led to several publishers just dumping their PDF files online and expecting to look “web-compliant”. Read the rest of this entry »