(Pix from sxc.hu)
There’s always some difficulty in relating the Advertising Expenditure (Adex) that are collapsing in the US and UK to the Malaysian market. In the print industry over there, every other day spells another dip in revenue for major papers, with even more disastrous news expected in 2009.
In Malaysia, however, there’s a different outlook for the 2009 Adex–and one that the print industry would be happy to learn. I was hearing this from this gem of a podcast produced by BFM 89.9, where the host interviewed Andrea Douglas and Sarah Liew of Nielsen Media. As predicted by the Economist, the advertising market in general was expected to rise in 2008 due to the major sporting events, but “some ad-men expect the knife to cut most deeply in 2009.”
According to Andrea Douglas, the Executive Director of Nielsen Media, the Malaysian Adex of 2008 is expected to come up to about RM6 billion, about 11% more than 2007. “Next year, however, is a little bit of an unknown,” she says. “What’s happening now is that there’s been a decline in advertising growth, but it’s more in the developed markets, and there, they’re in static or negative growth.” Read the rest of this entry »