(Chicago Tribune photo by Bill Hogan, plucked from The Huffington Post–great link to the back story on the Tribune’s social media evolution)
One thing that irks me about most newspapers is their poor understanding on how to utilise Twitter as a social media tool for disseminating their news. Sure, a newspaper could look “cool and hip” by adding Twitter on their list, but it gets annoying fast when all the Twitter account does is spew out RSS feeds like a bot.
So far, local news orgs have been treating it like another channel of news alerts: @tm_insider, @thenutgraph, @thestar_rage, mostly employ it as a one-way communication tool. (If you ask me, @msiakini is the biggest irritant in this regard–the tweets are often cut short as headlines stretch over 140 characters- – with no link! WTF, seriously) Granted, while @nikicheong is getting there with The Star’s Rage in being human by putting more than headlines and a link in its Twitter post, there’s hardly a relationship built there. Read the rest of this entry »