John

Posts Tagged ‘newspaper’

The Flipside: How Newspapers Should Use Twitter To Disseminate Information

In Online on December 30, 2008 at 10:36 am

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(Chicago Tribune photo by Bill Hogan, plucked from The Huffington Post–great link to the back story on the Tribune’s social media evolution)

One thing that irks me about most newspapers is their poor understanding on how to utilise Twitter as a social media tool for disseminating their news. Sure, a newspaper could look “cool and hip” by adding Twitter on their list, but it gets annoying fast when all the Twitter account does is spew out RSS feeds like a bot.

So far, local news orgs have been treating it like another channel of news alerts: @tm_insider, @thenutgraph, @thestar_rage, mostly employ it as a one-way communication tool. (If you ask me, @msiakini is the biggest irritant in this regard–the tweets are often cut short as headlines stretch over 140 characters- – with no link! WTF, seriously) Granted, while @nikicheong is getting there with The Star’s Rage in being human by putting more than headlines and a link in its Twitter post, there’s hardly a relationship built there. Read the rest of this entry »

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The Ever-Changing Newspaper: Some Hope In Dark Times Ahead

In News, Online on November 21, 2008 at 8:50 pm

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(Pic from sxc.hu)

Ever so often when I go to the Guardian’s Media section, it used to be that I’d always first click onto the Press and Publishing section. It was, after all, directly related to the industry I was in–magazine publishing. It also had some great advice columns by David Hepworth and Dylan Jones, but over the past couple of years, there’s been little to cheer me up in that section.

Every other week in that section seems to be another towards Doomsday, more Eeyore moans about job cuts, sharply declining revenues, newspapers closing down, circulation figures dropping in ridiculous rates. (These days, for my own sanity, I first click around the Digital Media section) 

This week in the Media section featured a couple of postings that I think hints towards the future of newspapers and journalism. First, the bad news: It looks like the recession will hit the UK newspaper industry very badly, with ad revenues ‘will fall by 21% in 2009’, according to reports.

The UK newspaper industry, already reeling from the economic downturn, is heading for an even grimmer 2009 with advertising revenues forecast to fall by 21% next year, according to a report.

These figures reflect the “dramatic downgrading of the state of the UK economy in recent weeks and days, ending talk of a shallow and short recession”, the report stated.

The UK print ad market will be the worst hit of all media sectors in 2009, down 21%, with newspaper display ads down 22% and classifieds down about 19%, according to Enders Analysis. Growth will not return to the print ad market until some time after 2013. Read the rest of this entry »