John

Posts Tagged ‘zinio’

Transplanting The Magazine To The Web

In magazines, Online on December 3, 2008 at 8:50 am

sleepingcomputer.jpgLast week’s big news was the announcement that starting Feb 2009, PC Magazine will go 100% digital, according to its Editor-in-Chief, Lance Ulanoff. Usually, the announcement of going 100% digital usually spells the death knell of any publication, but the move has been seen as taking a step forward.

“While we are energized by the endless possibilities of the digital format,” Lance Ulanoff writes, “I assure you that the decision to stop producing a hard-bound copy was not an easy one. But the reality is that the ever-growing expense of print and delivery was turning the creation of a physical product into an untenable business proposition.”

By going 100% digital, PC Mag will be publishing a regular format of a “magazine” as we know it, except that it won’t be printed on paper, but distributed electronically via Zinio, a digital magazine subscription service. You can try out a free issue of December’s PC Mag issue on Zinio here.

This is where things get a little testy for me. I was never a fan of transplanting the magazine experience directly onto the web; it comes from the same thinking that led to several publishers just dumping their PDF files online and expecting to look “web-compliant”. Read the rest of this entry »